Description
The official mascot for the 1990 FIFA World Cup held in Italy was named CIAO. Unlike previous mascots, CIAO was a unique design featuring a stick-figure character composed of colored cubes and rods in the red, white, and green colors of the Italian flag, topped with a sphere as a head symbolizing a football.
CIAO stood out as a distinctly modern and minimalist representation, steering away from the typical anthropomorphic animals or figures and reflecting a more abstract, geometric style. The design, while simple, aimed to capture Italy’s cultural spirit and the dynamism of soccer.
